Gusto rebrands to juice on it’s 7th birthday!

Back in 2012, our Founder Jolyon Bennett had a ‘clear vision to produce mobile phone accessories that were both attractive to consumers and of superior technical quality’, something he felt the market lacked at the time.

Well, seven years later and juice has boomed and done exactly what it set out to do, now with the recognition from 2019 NatWest Great British Entrepreneur Awards (GBEA) as we accept the nomination for Small Business Entrepreneur Awards! We’re so grateful for the short list as it marks our accomplishments over the years and exciting direction of where we’re heading.

This is down to our 100,000 customers, 40+ staff and incredible products that changed the mobile phone accessories game. This is why we’re putting our brand first and heading forward with ‘juice’, previously known as ‘Gusto Telecomms’.

Mr Bennett said: “We are currently out-selling Apple for lightning and USB cables, and as the market leader we decided to synonymise the company name to reflect its range.”

So this isn’t any old brand birthday – it’s the start of our forward thinking and creative path into the future of tech. We aim to be more bold, be more colorful and stay juiced for juice’s 10th, 21st and 50th birthday.


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