It’s Apple’s moment, but each of the big 3 race to stay in front.

Here we are in the verge of the annual iPhone release, and it appears to be all about cameras to capture and communicate what we do.

Reports suggest there will be 3 new models that bear a close resemblance to last year’s releases in terms of aesthetics and functionality. Most expect them to be called the 11 series – iPhone 11, iPhone 11 max and iPhone 11R. However, Apple’s tagline for the launch is ‘By innovation only’ with a modernised logo – so maybe there’s a surprise or two in the pipeline.

Starting at around £999, prices probably wont change much from last year’s iPhone X series.

Despite the predictions there will not be 5G, the lightning port will remain and the devices won’t fold. There’ll be no Type-C just yet either. It’s been suggested that these features will arrive with the rumoured iPhone Pro release, if or when it’s released.

The 11, however, will give us iOS 13 – the first device to come with the new software.

One of the main changes will be a camera upgrade, which brings enhanced capabilities for each model. We’re expecting three sensors on the 11 and 11 Max, and two on the iPhone 11R.

An added lens could offer a wide angle option which Samsung and Huawei users are currently benefiting from. One source has suggested the 11 won’t have optical image stabilisation and that the flash could be brighter, making it more useful. The image processor could be in for an update too, meaning better photo quality. The selfie lens included, which will be a welcome addition for most.

Whilst there is a lot to get excited about with the camera functionality, early feedback has heavily criticised how the new camera looks, some calling it ‘ugly’.

Sources suggest 2 new colourways will be added, purple and green, alongside the current range of black, white, yellow and red. The coral and blue could be dropped. Another has pointed towards gold, dark green or even a ‘subtle rainbow’ finish.

It remains to be seen if Apple will be pushing the iPhone 11R (if it calls it that). The iPhone XR is the most prominently featured device on its homepage – suggesting the cheaper phone could be the star of the show this year.

Samsung look to be leading the race to introduce a folding handset to the market. According to reports the Galaxy fold will go on sale in South Korea this week. The device will cost about 2.4 million WON ($1,980).

Originally due to hit the US market in April the device has been faced with an array of screen issues, which has taken months to rectify. The tech’ giant has promised to “usher in a new age of foldables, to showcase innovation amongst the saturated smartphone market”.

It was debuted to great fanfare in February. Journalists were sent review units and reported problems with the internal screen flickering, turning black and becoming unusable. The issues are believed to stem from the hinge causing too much pressure on the screen. Some reported removing a protective layer on the screen that was supposed to remain in place.

The company announced in July, that it’ll be ready to launch the Galaxy Fold in September, after making changes to strengthen the device. These included upgrades to the hinges, which were necessary to avoid issues identified by early reviews. Delays cost the South Korean tech’ firm sales that would have provided revenue during the slow summer season.

The tribulations with the first folding release haven’t been deterred the company from developing a following wave of collapsible devices though. This most recent project from Samsung will fold out into the shape of a normal smart phone, meaning developers won’t need to design custom aspect ratios for apps like they do with the ‘square’ Galaxy Fold display. A clear advantage.

According to anonymous sources quoted in a Bloomberg report, they are already designing this second foldable device that scales down to a compact square. The device will reportedly have a 6.7 inch inner display that will collapse small enough to slide into a pocket – a format that harks back to the ‘clamshell’ design popularised in the heyday of flip-phones.

The device is rumoured to be thinner and cheaper than it’s $2000 predecessor.

In theory, the latest device being developed sounds like an improvement on the larger, more expensive formats currently in production. However, if they’ll be able to avoid the critical flaws that have challenged the foldable releases to date, remains to be seen.

Following suit, Huawei were forced to postpone their folding handset for the second time last month. There appears to be clear doubts around whether the technology is ready.

Everything mentioned here is a rumour, leak or prediction so tune into Apple’s ‘special event’ on the 10th to find out what’s in store.

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