Last week we were treated to Apple’s Key Note speech launching new Apple Watch iPad's, but most importantly the iPhone 13 mini, 13, 13 Pro and 13 Pro Max. It was great to see new chip innovation in the iPad models!
As with every iPhone there were tweaks to the camera system (let’s be honest it’s one of the most important features), design of the phone, new colours, plus the inclusion of the A15 Bionic Chip – however it was changes in battery life, battery saving features and Apple's reduction in waste and environmental impact that really caught our attention.
For starters there has been a significant improvement in battery life. The inside of the iPhone 13 has been re-engineered to allow for a larger battery, increasing battery life across all 4 of the new models. iPhone 13 and iPhone 13 Mini users will gain an extra 1.5 hours of battery life. Whilst iPhone 13 Pro and Pro Max users will gain an extra 2.5 hours of battery life. A large improvement on current models, though it may not affect most people's daily use, but, if you live life with your iPhone as a 5th limb you will appreciate the extra battery life. Personally, as a religious Pokemon Go! player I will be appreciating the battery life.
Apple are also pushing MagSafe; magnetic wireless charging. Apart from being very convenient it's another push towards the future of wireless charging in general. We’ve designed a MagTec range built specifically for iPhone 12 & 13 models, it’s all about magnetic wireless charging.
In terms of packaging and environmental impacts, Apple have continued to reduce what they include in the box to reduce waste and packaging size, going one step further this year and removing the plastic wrap around the box. At a glance this doesn't really seem like a big deal in the grand scheme of planet earth, it will however, save over 600 metric tonnes in plastic. When you imagine that’s just four phone models globally, that’s an enormous amount of plastic. It's great to see the giant Tech companies getting involved in reducing their impact on the environment and is an issue close to our heart at Juice HQ.
Continuing the theme from the iPhone 12, all the new iPhone 13 models will ship without a fast-charging plug, only including a USB-C to Apple Lightning Cable. If you were lucky enough to purchase an iPhone 11 you were blessed to have Apple's 20W fast charge plug included in the box, but new iPhone users will have to use the original 5 Amp triangle plug or purchase a new one. At Juice this was an eventuality we had thought of, so our 20W USB-C Charger Plug will fast charge the new iPhone 13, as well as the iPhone 12.
We are super excited to see iPhone 13's in the wild – think anyone will drop one straight out the box on launch day without the plastic wrap round the box? You must remember the iPhone 6 launch!